Why Are International Brands Often More Popular Than Local Brands? Latest Answers

Câu trả lời mẫu cho câu hỏi: Why are international brands often more popular than local brands?

Well, there are quite a few reasons, actually. I guess most people prefer buying international brands like Prada, Louis Vuitton, Saint Laurent because these products act like a status symbol. So, some of these people believe that using big-name brands will make them a cut above everyone else. Others think that buying international brand names will help them gain acceptance from a certain group of people. I mean they want to belong to the upper class of the society and be accepted by the rich. So they hope branded products will do the job. Finally, some people believe that international brands will tell everyone around them how successful they are ’cause they think that they will be judged by the brands they use. Another reason is that buying international brands makes people feel better about themselves. I mean some people think that brands make them look trendy. Or they feel proud of themselves if they can afford to buy brands. And one more reason is that branded products are still associated with superior quality even though people know that popular brands and less popular local ones are often manufactured using the same technology and raw materials.