Câu trả lời mẫu cho câu hỏi: When does good customer service play the most important role?
Well, on many occasions, actually. In a broad sense, excellent customer service is inexorably linked to company growth and success. First of all, standing out from the competition is critical to a company’s success. However, nowadays too many products and services are the same. As a result, providing excellent customer service is sometimes the only way for a business to stand out from the competition. Also, great service is particularly important when a company is trying to build or strengthen its reputation among the clients. I’ve heard many times that customers tell an average of 10 people about a positive experience with a brand, but they tell twice as many people about a negative experience. In addition, it’s a good way to increase customer loyalty and therefore sales. It has already been proved that brands with superior customer experience bring in 5 times more revenue than competitors that lag in customer experience because happy customers buy more, and they are less price sensitive. What’s more, they are more likely to refer a friend to the company. And it’s no longer a secret that advertisements and promotions will not affect prospective customers as much as a simple referral from their friends and family. And another thing, it’s a great way to cut costs ’cause it’s always cheaper to retain a current customer than to acquire a new customer. Finally, great service is what allows a company to encourage competitors’ customers to switch to its brand, which allows a company to enter the market or increase its market share.