Câu trả lời mẫu cho câu hỏi: Do you think advertising that targets children should be banned?
Absolutely! Children are an extremely vulnerable target audience because they are cognitively and psychologically defenseless against advertising. Children take everything they see at face value, and therefore they are easy to persuade. So if the ad says that it is a Snickers that satisfies hunger best, they are likely to opt for a Snickers rather than healthy snacks. They quickly get used to consuming unhealthy food, and then they become adults who lead an unhealthy lifestyle. Also, children are not able to understand the persuasive character of advertising messages. However, they absorb these messages like a sponge. This may cause changes in children’s behaviour. For example, some children make excessive demands on their parents for the products they see in ads, especially if these products were advertised by their favourite cartoon or film characters. And some kids even have temper tantrums in public if their parents refuse to buy this or that thing.